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Co-founders, Jay & Elliot, met in 2008, working at the same company. Jay was in Product and Elliot was in Sales. They shared an interest in increasing sales results and immediately connected. Jay was working on prioritizing pipelines and prospecting to target the right people. Elliot was looking for ways to improve his edge as a sales rep.

Despite both leaving the company, they stayed friends and collaborated over the years, applying and testing each other’s ideas.

They experienced and saw all kinds of struggles. Around them, they saw so much time going into activities other than selling. Pipelines got built then ignored in favor of cherry-picked leads, only to be re-built again. Many end up working on software instead of selling. Managers have time for everything but actual sales coaching. Salespeople get bogged down by all the decisions required. Reps are running in all kinds of different directions. Sales results are a rollercoaster, and predictability is difficult.

Over the years, Jay developed a robust framework for accelerating sales results. He worked on how to steer sales teams in the best direction to drive results. This involved a system for sales acceleration that needed to cover a ton of ground. This included sales management & coaching, and time spent prospecting vs. following up. The system also included sales process and team roles, and pipeline prioritization to sales bonuses. As an early adopter of technology, Elliot focused on connecting tools to improve his new company’s results. He was concentrating on combining essential tools and capturing engagement data to maximize sales productivity.

It hit! With a complete, purpose-built system, productivity and results jumped!

Jay & Elliot became more convinced that their ideas could benefit all sales teams as they learned from early results. At a large company, this work is done by a team of hundreds supporting the sales team. That’s not accessible to everyone. Other products left too much for each company and user to figure out by themselves.

But what if a new type of product could be built? One that was easier for the user and laser-focused on driving sales outcomes?

Together they founded Basix Concepts in 2017. Jay engaged in one more round of early customer development after which he created the first design for the new product. In September that year, the developers began writing code. Jay took on the role of CEO and is leading the product design & development. Elliot found the first customer. The product was battle-tested with early customers for over two years—the outcome, tangible results, and knowing exactly what to keep and build more of in basix.ai.

basix.ai is always learning with customers. Founders Jay and Elliot continue to steer the product to deliver even more outstanding results. The product has changed, but the purpose has not. It’s better than ever! Accommodating inside and outside sales, different roles, and team structures. For both individual contact and account-based selling. For teams of 2 to 1000, this is for anyone looking to close more deals, in less time, without all the admin work.

basix.ai is here and ready to show you what your sales team is truly capable of. Elliot is a world-class salesperson, and everyone with basix.ai is hot on his heels!

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