What’s All the Buzz About Machine Learning?

Although machine learning only recently achieved buzzword status, it has long been the secret sauce for the Googles and Amazons of the world. You would be hard pressed to find any leading platform not using machine learning in some form. Examples include Google’s predictive search to Amazon’s and Netflix’s recommendations. All that’s left now is to sit back and watch as the tech titans vie for artificial intelligence supremacy. Right?


You can quickly build a machine learning model to predict the outcome of an upcoming sports game. Just follow along with a YouTube video.

Stock trading your thing? You’ll be happy to hear that traders have only recently begun

to tap into machine learning and AI to hone their strategies and uncover unconventional tactics. Why not get an edge and incorporate some tools like Trade-Ideas’ engine, Holly, to broaden your trader’s toolbox?

Do you think predicting the past three presidential elections as well as the Democratic and Republican primaries is hard? The machine learning system, MogAI, was even successful at all of those. It used over twenty million points of online data to measure engagement rates. The secret was in building the algorithms.

Does this leave you curious? You don’t need a post-grad in mathematics just to get access to the topic. Google’s Machine Learning Crash Course was recently released with non-coders in mind. It is also free!


You may be asking yourself so what? Why you would waste your time tinkering with some code you barely understand? Chasing outcomes you barely care about?

If techies and pundits are to be believed, Machine learning and AI will impact every industry and field of work within the near future. Advancements in the space are now trickling down to the small players as the amount of integrations and python developers grow.

It won’t be long before we are all interacting with artificial intelligence tools at work. We already are at home and on our cell phones. Don’t miss this opportunity—get ahead of the pack and learn how smart systems can work alongside you.

Want to skip a step?

You can apply machine learning to your current job today. Not only will it help you to increase efficiency, but it will also cultivate the core, human elements of your business.

And that is exactly what we have been hard at work building—the next generation of software tools. Ones that act as an extension of your team, rather than a hindrance.

Legacy CRM systems have become roadblocks between salespeople and their customers. They have created part-time salespeople and full-time data analysts and administrative assistants.

Basix never thinks it knows best. At the foundation are rapid iterative testing and machine learning. These continuously curate outreach to the customers that are most likely to engage while simultaneously automating menial data-inputting and monitoring.

The beauty of it all is that the work is done entirely behind-the-scenes. All that is required of you is to hit the next button to meet your future big client.

Get in touch with us to schedule a demo and see for yourself.

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